The perfume house DIVINE AROMA was created in 2019
in St. Petersburg, one of the most beautiful and inspiring cities of Russia. But the history of the brand began much earlier, when the founder of DIVINЕ AROMA, Petr Shelepov, took his first steps in the world of music.
It seems that the connection with music was predetermined by fate itself. Peter spent his childhood in an apartment on Fonarny Lane, where the outstanding composer, founder of Russian classical music М. I. Glinka once lived. Within these walls the outstanding operas "А Life for the Tsar" and "Ruslan and Lyudmila" were written, which were included in the golden fund of world opera. From the age of three, Peter learned to play the piano and accordion, took an active part in various concerts and went on tour to Europe. From one such trip he brought back а rare perfume with sweet notes of black currant. This perfume inspired Peter to compose his own musical piece - this is how the first experience of synthesis of sounds and aroma happened.